The Pre-Production Tool That Killed My Guesswork on Set | Ep. 199

I used to walk onto set with a vibe and a storyboard that was more suggestion than plan — and honestly, that worked fine until it didn't. In this episode I break down how I stopped guessing on commercial shoots and started shot-listing every single frame using animated reference GIFs instead of static stills, and how that one shift changed everything from my pre-pro process to how much creative…