The Innovation Approach: Reimagining entrepreneurship and overcoming innovation challenges

Join host Tom Shiels as he speaks with Dr David Roach about his latest book The Innovation Approach: Overcoming the Limitations of Design Thinking and the Lean Startup. The conversation covers the challenges faced by modern innovation methodologies and the opportunities that exist when a robust concept is combined with a realistic business model. Welcome to Emerald Podcast Series. Join our hosts…