A/B Testing vs Multivariate Testing in Marketing

Marketing tests can feel like a science lab with coffee, pop ups, and very nervous charts. But do not worry. The main idea is simple. You change something, show it to real people, and see what works better. TLDR: A/B testing compares two versions of one thing, like two email subject lines. Multivariate testing compares […] The post A/B Testing vs Multivariate Testing in Marketing appeared first on…