173. From Outrage to Understanding: My Unexpected Conversation with Mary Ruth Boehmer

Mary Ruth Organics collaborated with the brand Liquid Death in a temporary collaboration for their nighttime formula. They released the "ad" on social media that included chainsawing clowns (murder) and dark imagery and messaging that really rocked the online space. The collaboration seemed to make zero sense for those of us who have been users of Mary Ruth's high quality vitamins and products for…