TALKS & THOUGHTS #6 feat. Rizfany Hidayati: More is Never Enough: A Deep Dive into Gen Z's Habit to Spend, Spend, and Spend

In an era defined by constant exposure to trends, social media influence, and instant gratification, spending has become more than just a financial activity for Gen Z. It is often tied to identity, self-reward, and a sense of belonging. From lifestyle upgrades to impulsive purchases driven by comparison and FOMO, the line between needs and wants continues to blur. In this episode of TALKS &…