Safwan Sobhan, Founder and Chairman of Safwan Bashundhara Global (SBG), Explains Strategic Business Development

For many, the traditional focus on quick sales and short-term targets is giving way to deeper, value-based strategies that prioritize long-term client success. Business development is no longer just about generating leads or closing deals; it’s about aligning internal capabilities with external needs, building trust, and fostering relationships that drive mutual growth. Safwan Sobhan, Founder…