144: Mary Petersen on Why Gift Officers Stall on New Prospects — and How to Start

Major gift coach, podcaster, and author Mary Petersen has spent 25 years in the field and she's seen what happens when fundraisers don't act on research, chase high-capacity but low-affinity prospects, and avoid making the first call. In this episode, she shares what the early discovery phase of major gift fundraising really looks like, and how researchers and development officers can work better…