How journalism organisations can make the most out of first-party data

I’m a proud member of the News Product Alliance, and they have just released an excellent study about how news organisations can use first-party data . I had a chat with Ariel Zirulnick about first-party data for her research. In my last role at Ideastream Public Media, we did an internal data census and found we had 33 different sources of data in the organisation. We started work on making sense…