New Balance: The Dad Shoe That Waited for the World to Catch Up

New Balance spent most of its 120-year history as a punchline: the gray suede sneaker your dad wore with white crew socks and a phone holster. On this episode of Ecommerce on Tap, Aaron Alpeter is joined by cohost Becca Oden, VP of Supply Chain for a portfolio of women's health brands and former operator at Uqora, to reverse-engineer how New Balance went from a 1906 arch-support company to a $7.6B…