How Byredo Built a $200M Luxury Brand Without Heritage

Luxury brands used to take centuries to build. But Byredo did it in less than 20 years. In this episode of Ecommerce on Tap , we break down how Byredo went from a niche fragrance startup in Stockholm to one of the most respected luxury brands in the world — eventually selling a majority stake to Puig. We cover: • How a former basketball player founded Byredo • Why luxury brands succeed through…