Why Footwear Is Secretly One of the Hardest Industries in Consumer

In this kickoff episode of the new Ecommerce on Tap footwear season, Aaron Alpeter sits down with footwear founder Daniella to unpack the hidden complexity behind one of the world’s most misunderstood industries. What looks like a simple branding category on the surface is actually a deeply technical, globally fragmented, operationally unforgiving system underneath. They cover: Why footwear…