The Le Labo Playbook: How a $60M Fragrance Brand Redefined Beauty Acquisitions

Le Labo didn’t scale the way fragrance brands were supposed to — and that’s exactly why it worked. In this episode of Ecommerce On Tap, we break down how Le Labo rejected celebrity launches, mass distribution, and growth theater to build one of the most culturally defensible brands in modern beauty — and why its acquisition by Estée Lauder permanently changed how acquirers think about fragrance.…