Why Isn't My Website Bringing in Customers?

Search a bit for "what your website needs" and you’ll get various listicles and checklists. Be findable. Have social media. Add testimonials. Make it easy to pay you. None of it is inherently wrong , but it treats a website like a bunch of things to check-off and that not how any of this really works. When someone lands on your site, they’re not running down a checklist. They’re getting a gut…