67. Coca-Cola's Master's Tournament Sponsorship Triggers 2002 Boycott Threat, with Ben Deutsch and Dr. Martha Burk

Home to the Masters Tournament, the Augusta National Golf Club typically serves as a backdrop for sports drama. But in 2002, the club itself became the story, as its men-only membership policy came under the microscope in an unexpected and sensational showdown between women's rights activists and the club's defiant adherence to "tradition." The tale of how the conflict came to a head is an…