# dtcnews link (audio feeds) — RSS Amplifier Recent posts from the 1 feeds in the RSS Amplifier directory that cover dtcnews link. Page: Feed: --- ## [Ep 639: "The Creative Is the Brief": Pilothouse on AI Storefronts and a 20-21% Conversion Rate Lift](https://podcasters.spotify.com/pod/show/dtcpodcast/episodes/Ep-639-The-Creative-Is-the-Brief-Pilothouse-on-AI-Storefronts-and-a-20-21-Conversion-Rate-Lift-e3nm9fm) _2026-08-21 · DTC Newsletter and Podcast · DTC Podcast_ https://directtoconsumer.typeform.com/DTC-Brand?utm\_source=podcast-639&utm\_medium=podcast To Subscribe to DTC Newsletter - https://dtcnews.link/signup Media owns the traffic. Brand owns the site. The page in between belongs to nobody, and it's been sitting in a Notion doc called landing page priorities Q3 since 2022. Eric brings Daniel from Pilothouse back for an all killer no filler on the… [Listen](https://anchor.fm/s/205a6c00/podcast/play/124511158/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-7-20%2F430236170-44100-2-075c49e19a56d.mp3) ## [What Brands Really Spend on Marketing: 15% at $10M, 2% at $1B | Harness the Halo 1/6](https://podcasters.spotify.com/pod/show/dtcpodcast/episodes/What-Brands-Really-Spend-on-Marketing-15-at-10M--2-at-1B--Harness-the-Halo-16-e3nkqkb) _2026-08-20 · DTC Newsletter and Podcast · DTC Podcast_ Subscribe to DTC Newsletter - https://dtcnews.link/signup A brand doing $10 to $15 million a year puts 15 to 20 percent of revenue back into marketing. At $100 to $500 million it drops to roughly 8 to 10 percent. Past a billion it is 2 to 3 percent. Justin Jefferson has a view across 450 brands and $45 billion in media investment, and those numbers are the opening for a harder conversation about… [Listen](https://anchor.fm/s/205a6c00/podcast/play/124463179/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-7-20%2F430170194-44100-2-9c2518aff09ec.mp3) ## [Ep 638: Life After the $260M Exit: Hiya's Adam Gillman on USANA, Target, and Going Global](https://podcasters.spotify.com/pod/show/dtcpodcast/episodes/Ep-638-Life-After-the-260M-Exit-Hiyas-Adam-Gillman-on-USANA--Target--and-Going-Global-e3ndptu) _2026-08-17 · DTC Newsletter and Podcast · DTC Podcast_ https://directtoconsumer.typeform.com/DTC-Brand?utm\_source=podcast-636&utm\_medium=podcast Subscribe to DTC Newsletter - https://dtcnews.link/signup Adam Gillman co-founded Hiya Health ( hiyahealth.com ), the kids' vitamin brand that launched in March 2020, stayed bootstrapped, and sold to USANA at the end of 2024 at a reported $260M valuation. He and his co-founder Darren still run it, and 2026 is… [Listen](https://anchor.fm/s/205a6c00/podcast/play/124233086/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-7-14%2F429856787-44100-2-a5a5de0b369ac.mp3) ## [Ep 637: "Find Them Now, Sell Them in November": Pilothouse's 8-Week Black Friday Prep Playbook](https://podcasters.spotify.com/pod/show/dtcpodcast/episodes/Ep-637-Find-Them-Now--Sell-Them-in-November-Pilothouses-8-Week-Black-Friday-Prep-Playbook-e3ncnnj) _2026-08-14 · DTC Newsletter and Podcast · DTC Podcast_ https://directtoconsumer.typeform.com/DTC-Brand?utm\_source=podcast-637&utm\_medium=podcast Subscribe to DTC Newsletter - https://dtcnews.link/signup pilothouse.co Every year around this time, Eric and Jacob record some version of this episode. This is their seventh Black Friday together, and the through-line hasn't changed: brands sprint through summer, look up at the end of October, and realize… [Listen](https://anchor.fm/s/205a6c00/podcast/play/124198067/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-7-14%2F429809221-44100-2-5178be3413747.mp3) ## [Ep 636: Inside Kiyoko Beauty's Organic Content Machine: 15 Videos a Day, Sub-$1 CPMs, 8 Figures in Sales](https://podcasters.spotify.com/pod/show/dtcpodcast/episodes/Ep-636-Inside-Kiyoko-Beautys-Organic-Content-Machine-15-Videos-a-Day--Sub-1-CPMs--8-Figures-in-Sales-e3n48kf) _2026-08-10 · DTC Newsletter and Podcast · DTC Podcast_ https://directtoconsumer.typeform.com/DTC-Brand?utm\_source=podcast-636&utm\_medium=podcast Subscribe to DTC Newsletter - https://dtcnews.link/signup Fifteen videos in a shoot day. A writer's room where creators cross-edit each other's scripts. Hair, makeup, and wardrobe walkthroughs before anyone hits record. This is what organic content looks like at Kiyoko Beauty (kiyoko.ca), the curated Asian… [Listen](https://anchor.fm/s/205a6c00/podcast/play/123920463/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-7-10%2F429575007-44100-2-765ed16f676a4.mp3) ## [Ep 635: "Sit With the Panic": Meta Volatility, Pausing Ads, and AI Cognitive Debt with Pilothouse (After Hours)](https://podcasters.spotify.com/pod/show/dtcpodcast/episodes/Ep-635-Sit-With-the-Panic-Meta-Volatility--Pausing-Ads--and-AI-Cognitive-Debt-with-Pilothouse-After-Hours-e3n1ncf) _2026-08-07 · DTC Newsletter and Podcast · DTC Podcast_ Subscribe to DTC Newsletter - https://dtcnews.link/signup pilothouse.co Meta has been up and down since the outage a few weeks back, and the timeline is full of advertisers feeling it. So Eric pulled three of Pilothouse's most senior people onto the after-hours couch: Abby and Aves from the creative and strategy side, and Taylor from the Meta side, for a live conversation about what to do when the… [Listen](https://anchor.fm/s/205a6c00/podcast/play/123837263/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-7-6%2F429312776-44100-2-996f44f63ea82.mp3) ## [Ep 634: 10,000 Orders in 6 Months Selling Protein Couscous: Bar Bruhis on Launching Boostcous](https://podcasters.spotify.com/pod/show/dtcpodcast/episodes/Ep-634-10-000-Orders-in-6-Months-Selling-Protein-Couscous-Bar-Bruhis-on-Launching-Boostcous-e3mq9kb) _2026-08-03 · DTC Newsletter and Podcast · DTC Podcast_ Subscribe to DTC Newsletter - https://dtcnews.link/signup Bar Bruhis spent ten years building SaaS for Shopify brands. He helped start one of the first email capture tools in 2015, then co-founded KnoCommerce, the post-purchase survey tool 6,500 brands use. In December he finally took his own leap: Boostcous (boostcous.com), the first protein couscous. Six months later he's about to cross 10,000… [Listen](https://anchor.fm/s/205a6c00/podcast/play/123593803/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-6-31%2F428986390-44100-2-38d688fb3d55d.mp3) ## [Ep 633: Why Your Winning Meta Ad Dies in 8 Days, and What to Test Instead](https://podcasters.spotify.com/pod/show/dtcpodcast/episodes/Ep-633-Why-Your-Winning-Meta-Ad-Dies-in-8-Days--and-What-to-Test-Instead-e3mp5tb) _2026-07-31 · DTC Newsletter and Podcast · DTC Podcast_ Subscribe to DTC Newsletter - https://dtcnews.link/signup Liam Robinson and Nate Vankoughnet were two of Pilothouse's first employees and spent years scaling some of its biggest accounts on Meta. Now they've spun out Marlbank Digital (website coming soon), a Meta-only agency built for the brands Pilothouse moved past as it went upmarket: pre-launch up to $100K/month. Want them in your ad account?… [Listen](https://anchor.fm/s/205a6c00/podcast/play/123557227/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-6-31%2F428936860-44100-2-e3efb965f5c3c.mp3) ## [Ep 632: SheFit on TikTok Shop's Hidden Costs and Why Your New Customer Numbers Are Wrong](https://podcasters.spotify.com/pod/show/dtcpodcast/episodes/Ep-632-SheFit-on-TikTok-Shops-Hidden-Costs-and-Why-Your-New-Customer-Numbers-Are-Wrong-e3mgqaj) _2026-07-27 · DTC Newsletter and Podcast · DTC Podcast_ Subscribe to DTC Newsletter - https://dtcnews.link/signup Melissa Dusendang ran a summer contract at SheFit to "manage the chaos" for one marketing director. She never left. Years later she runs ecommerce and operations, and her actual job is stopping the company from lying to itself with its own data. If you own the P&L, the dashboard, or the customer experience, this one is for you. Melissa sits… [Listen](https://anchor.fm/s/205a6c00/podcast/play/123283219/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-6-24%2F428566820-44100-2-1e0fe4615185c.mp3) ## [Ep 631: Cracking Profitable, Incremental Scale on Applovin with Pilothouse](https://podcasters.spotify.com/pod/show/dtcpodcast/episodes/Ep-631-Cracking-Profitable--Incremental-Scale-on-Applovin-with-Pilothouse-e3mflnp) _2026-07-24 · DTC Newsletter and Podcast · DTC Podcast_ Subscribe to DTC Newsletter - https://dtcnews.link/signup AppLovin just opened to everyone, and most DTC operators still do not know how it actually works. Jacob runs Meta at Pilothouse, which has spent on AppLovin for nearly two years, back when it was invite only. He breaks down what he sees in real client accounts: the product price points that work, the creative volume it takes to scale, and… [Listen](https://anchor.fm/s/205a6c00/podcast/play/123245753/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-6-24%2F428515793-44100-2-44df16c48fad8.mp3) ## [Marketplace for AI-Powered Professionals (Sponsored)](https://crawlproof.com/a/OSHk0Mh7wANB) _2026-07-24 · **Sponsored**_ Find professionals who use ChatGPT, Copilot, and Claude to deliver work faster. ## [Bonus: How One Brand Recovered $1.5M in Amazon Sales From Unauthorized Sellers](https://podcasters.spotify.com/pod/show/dtcpodcast/episodes/Bonus-How-One-Brand-Recovered-1-5M-in-Amazon-Sales-From-Unauthorized-Sellers-e3mcmu5) _2026-07-22 · DTC Newsletter and Podcast · DTC Podcast_ Subscribe to DTC Newsletter - https://dtcnews.link/signup Most brands treat unauthorized sellers and copycats as a cost of doing business. Mario Simonyan treats them as your biggest untapped revenue source. Mario is a former Amazon seller turned brand protection attorney. He started selling kitchenware and artificial turf doormats out of his driveway during law school, got ripped off, and… [Listen](https://anchor.fm/s/205a6c00/podcast/play/123148677/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-6-22%2F428383468-44100-2-2c1dab6d6aa7f.mp3) ## [Ep 630: "The Best Ads Say Nothing" | Ari Murray, Chief Digital Officer at Salt & Stone](https://podcasters.spotify.com/pod/show/dtcpodcast/episodes/Ep-630-The-Best-Ads-Say-Nothing--Ari-Murray--Chief-Digital-Officer-at-Salt--Stone-e3m7e9q) _2026-07-20 · DTC Newsletter and Podcast · DTC Podcast_ Subscribe to DTC Newsletter - https://dtcnews.link/signup Ari Murray runs DTC, Amazon and customer experience at Salt & Stone. She came from Sharma Brands, and before that worked on influencer and celebrity brands including a Kardashian line and Halsey's beauty brand. She started as a customer service agent. In this episode she breaks down why the old brand-versus-performance argument is… [Listen](https://anchor.fm/s/205a6c00/podcast/play/122975994/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-6-17%2F428149988-44100-2-12053f308a71d.mp3)