S3E2 What Your Pricing Model Reveals About Your Worth as a Chiropractor

How you price your practice is not a business decision. It's a worth decision. Most chiropractors don't see it that way — and that's exactly the problem. We dress up our scarcity in generosity. We call it patient-centered. We call it accessible. But underneath the frustrations with insurance, fears around charging cash, big care plans or heavily discounted rates is programming our whole profession…