AI fears are fueling the ‘handmade’ branding trend

Brands are going to great lengths to seem more human. Results may vary. By now you’ve probably already noticed it in some of the brands you use daily—“hand-drawn” typography or hastily scanned textures layered over otherwise unremarkable photos. Maybe your cleaning product brands use visual references from a time when “things were easier,” like hand-painted signage and retro illustrations. Or…