How to Package Your Expertise So Clients Choose You with CEO Creator Amanda Northcutt

What if the expertise you've spent decades building could become the engine for more predictable revenue, stronger positioning, and better-fit clients? In this episode, I sit down with Amanda Northcutt, founder and CEO of Level Up Creators, to unpack why so many experts struggle with inconsistent lead flow even when they are exceptional at what they do. We talk about the "expert trap," why being…