Top Fragrance Trends to Watch in 2026

Forecasting is always a question of insightful reading of what is going on in any given industry, as well as a good instinct on how the public responds to what is going on. Therefore to predict the top fragrance trends to watch in 2026, I need to point out what we noticed in 2025 first. And then give you my predictions. Let's see at the end of this year whether I was right or wrong.