APRF: A New Standard for Deliverability Feedback

There's a very exciting new proposed email specification making its way through the IETF, called APRF (Aggregate Performance Reporting). The individual draft specification comes from Alex Brotman of Comcast, Tom Corbett of Iterable, and Emil Gustafsson of Google. And Comcast is already live with a beta version of this feedback. If you want to read the full spec doc, you can find it here . But read…