Start Small, Stay Small

A practical, market-first playbook for developers to bootstrap software startups without external funding. Walling stresses niches, marketing over features, and measurable validation (keyword research, AdWords tests). Build a high-converting sales site, grow an email list, price with tiers, and use VAs/outsourcing and documented processes to scale. Set clear goals (e.g., first $500 MRR), iterate…