Building a Customer Journey Dashboard Using GA4, BigQuery, and Looker Studio

In my previous article, I explained how I implemented browser-side and server-side tracking for a Shopify store using Google Tag Manager, GA4, and Meta CAPI. Once it was done, the next step was making that data useful. This article covers the dashboards I built in Looker Studio/Data Studio using BigQuery as the data source. I came up with two screens: Executive Dashboard: Having typical metrics:…