This Week in Retail: Rare Beauty Launches New Fragrance at Sephora, Louis Vuitton's Cape Town Boutique Expansion, Gucci's Qixi Mini Dramas, Dior's Surreal Window Towers, ZARA's Tripled Almere Flagship

Luxury and mass brands are turning physical space into cultural theatre, from bar takeovers to tripled flagships. Retail's edge now is whether a store doubles as content.