# digital shelf — RSS Amplifier Recent posts from the 2 feeds in the RSS Amplifier directory that cover digital shelf. Page: Feed: --- ## [De-Siloing Your Org is Easier than You Think, with Lynsey Sweales, International Consultant & Facilitator, Founder of Cognitive Union](https://salsify.simplecast.com/episodes/de-siloing-your-org-is-easier-than-you-think-with-lynsey-sweales-international-consultant-facilitator-founder-of-cognitive-union-WsvELlZM) _2026-08-17 · info@digitalshelfinstitute.org (Digital Shelf Institute ) · Unpacking the Digital Shelf_ The consumer journey is under one of the greatest transformations since, well, ecommerce. As AI and agents enable consumers to ask their individual questions, it is the challenger brands that are adapting to meet the moment and steal market share across many categories. Organizational silos are one of the greatest impediments to serving the consumer how, when, and where they want it. Lynsey… [Listen](https://cdn.simplecast.com/media/audio/transcoded/bddd6012-abc9-4b0e-9ad9-e08cccb0723c/5847aebd-e31e-4be3-adcb-ef42570bf04f/episodes/audio/group/d6c7330f-1ef5-4060-acf1-189a05d86a12/group-item/a33e4c0b-0b1b-4245-b889-c2db0506a803/128_default_tc.mp3?aid=rss_feed&feed=DdZHgFDt) ## [Loyalty is following the shopper into quick commerce](https://arkticfox.substack.com/p/loyalty-is-following-the-shopper) _2026-08-14 · Teresa Sperti · Arktic Fox_ Over the years, retailers have worked hard to bring customers into their owned ecosystems. ## [From Margins to Mainstream: The Rise of Marketplaces in Australia with Mark Mansour - Managing Director, Woolworths MarketPlus](https://salsify.simplecast.com/episodes/from-margins-to-mainstream-the-rise-of-marketplaces-in-australia-with-mark-mansour-managing-director-woolworths-marketplus-5are9QEu) _2026-08-11 · info@digitalshelfinstitute.org (Digital Shelf Institute ) · Unpacking the Digital Shelf_ Marketplaces have evolved from the fringes of retail to one of its most significant growth engines. With nearly one in three Australian retailers now operating a marketplace, brands are rethinking how and where they compete. In this episode, Teresa is joined by Mark Mansour, Managing Director of Woolworths MarketPlus, to explore the rapidly changing marketplace landscape. Together, they discuss… [Listen](https://cdn.simplecast.com/media/audio/transcoded/bddd6012-abc9-4b0e-9ad9-e08cccb0723c/5847aebd-e31e-4be3-adcb-ef42570bf04f/episodes/audio/group/95dfd9f5-f65e-474f-ac4b-9bfef763b6e0/group-item/a30f68f8-3f55-4150-91fc-df3d09b45739/128_default_tc.mp3?aid=rss_feed&feed=DdZHgFDt) ## [Leadership through Change Sometimes Starts with One Word, with Jennifer Angelus, Sr. Director of Digital Shelf, Ecosystems, and Capabilities at Danone](https://salsify.simplecast.com/episodes/leadership-through-change-sometimes-starts-with-one-word-with-jennifer-angelus-sr-director-of-digital-shelf-ecosystems-and-capabilities-at-danone-QsGBgUj6) _2026-08-10 · info@digitalshelfinstitute.org (Digital Shelf Institute ) · Unpacking the Digital Shelf_ Moments of great transformation, chaos, and opportunity, as we are in now, require thoughtful and transformational leadership. Now in her 11th year at Danone, Jennifer Angelus has elevated her career from an associate manager of shopper insights to now leading the digital, agentic, and brand.com strategies as the Sr. Director of Digital Shelf, Ecosystems, and Capabilities at Danone. Jennifer… [Listen](https://cdn.simplecast.com/media/audio/transcoded/bddd6012-abc9-4b0e-9ad9-e08cccb0723c/5847aebd-e31e-4be3-adcb-ef42570bf04f/episodes/audio/group/8bedda13-ebdb-4679-9620-55fcd05e09ac/group-item/4b9cec07-ce31-443d-b4c7-979cabda2dda/128_default_tc.mp3?aid=rss_feed&feed=DdZHgFDt) ## [Plumbing the Digital Pipeline: Defining E-Commerce for Wholesale Distribution with Sarah Kirwen Director of eCommerce at Oatey](https://salsify.simplecast.com/episodes/plumbing-the-digital-pipeline-defining-e-commerce-for-wholesale-distribution-with-sarah-kirwen-director-of-ecommerce-at-oatey-j_gAQxpr-3PqPDd2d) _2026-08-04 · info@digitalshelfinstitute.org (Digital Shelf Institute ) · Unpacking the Digital Shelf_ Today, we are diving deep into a topic that is both incredibly massive and frequently misunderstood: the evolution of B2B digital commerce. If you ask five different people in a B2B manufacturing company to define "e-commerce," you’ll likely get five completely different answers. To some, it’s just Amazon. To others, it’s a customer portal. And to the traditional sales team, it can feel like a… [Listen](https://cdn.simplecast.com/media/audio/transcoded/bddd6012-abc9-4b0e-9ad9-e08cccb0723c/5847aebd-e31e-4be3-adcb-ef42570bf04f/episodes/audio/group/0c4f1cef-ada4-43f7-b892-953ed3420295/group-item/1f4bdefb-1311-4bd2-88b3-686579865394/128_default_tc.mp3?aid=rss_feed&feed=DdZHgFDt) ## [Curiosity is the Secret Ingredient in Your Growth Strategy, with Keith Lehman, Global Director, Digital Commerce Marketing at Colgate-Palmolive](https://salsify.simplecast.com/episodes/curiosity-is-the-secret-ingredient-in-your-growth-strategy-with-keith-lehman-global-director-digital-commerce-marketing-at-colgate-palmolive-aCgXatkp) _2026-08-03 · info@digitalshelfinstitute.org (Digital Shelf Institute ) · Unpacking the Digital Shelf_ Running the global digital and insights organization at one of the world’s largest and most storied CPG companies takes a combination of data chops, marketing savvy, and collaborative leadership skills. Keith Lehman, Global Director, Digital Commerce Marketing at Colgate-Palmolive has all of that, but in addition he credits his intense curiosity for being the additional element that helps drive… [Listen](https://cdn.simplecast.com/media/audio/transcoded/bddd6012-abc9-4b0e-9ad9-e08cccb0723c/5847aebd-e31e-4be3-adcb-ef42570bf04f/episodes/audio/group/aded0b60-f7d2-47b3-8b6e-331f7093b3cf/group-item/580437ee-12d8-491b-9daa-4596d2932b41/128_default_tc.mp3?aid=rss_feed&feed=DdZHgFDt) ## [Value & Price Reimagined in the Agentic Era](https://arkticfox.substack.com/p/value-and-price-reimagined-in-the) _2026-07-30 · Teresa Sperti · Arktic Fox_ Value and price have always mattered to shoppers, but the cost-of-living crisis has pushed both to the front of every retail and brand strategy. ## [Nourishing Long Term Consumer Value from Ages 1 to 101, with Catherine Hayden, Chief Marketing Officer at Kate Farms](https://salsify.simplecast.com/episodes/nourishing-long-term-consumer-value-from-ages-1-to-101-with-catherine-hayden-chief-marketing-officer-at-kate-farms-ndWxukqG) _2026-07-27 · info@digitalshelfinstitute.org (Digital Shelf Institute ) · Unpacking the Digital Shelf_ Can you imagine a CPG company with an 87% customer retention rate and a 50% subscribe and save rate on Amazon? Wouldn’t you want to know their secret? Well now you can, thanks to our guest today, Catherine Hayden, Chief Marketing Officer at Kate Farms, the #1 doctor-recommended plant-based nutrition brand. She recounts the journey that got them where they are today, and explains their tremendous… [Listen](https://cdn.simplecast.com/media/audio/transcoded/bddd6012-abc9-4b0e-9ad9-e08cccb0723c/5847aebd-e31e-4be3-adcb-ef42570bf04f/episodes/audio/group/17123d42-c155-4f81-956e-d42240d6a600/group-item/755166ca-7963-4017-93b4-91a18fa80d4d/128_default_tc.mp3?aid=rss_feed&feed=DdZHgFDt) ## [The Leadership Mindset that Drives Growth and Innovation in Any Era, with Sha Atakhanov, Vice President of Marketing & Commerce at Boiron](https://salsify.simplecast.com/episodes/the-leadership-mindset-that-drives-growth-and-innovation-in-any-era-with-sha-atakhanov-vice-president-of-marketing-commerce-at-boiron-149UXjaY) _2026-07-20 · info@digitalshelfinstitute.org (Digital Shelf Institute ) · Unpacking the Digital Shelf_ VP of Marketing & Commerce Sha Atakhanov has been driving growth and innovation at homepathic brand Boiron for almost 17 years. From booking some of the first ads on Amazon to being an inaugural brand running shoppable ads on Samsung TVs, , Sha oversees all the channels and media that touch the consumer, and he approaches new opportunities and tech, especially AI, with a simple rule - it has to… [Listen](https://cdn.simplecast.com/media/audio/transcoded/bddd6012-abc9-4b0e-9ad9-e08cccb0723c/5847aebd-e31e-4be3-adcb-ef42570bf04f/episodes/audio/group/3db62251-d448-4b85-af88-121970788b49/group-item/c22946cb-6549-4898-994b-8108e97294f2/128_default_tc.mp3?aid=rss_feed&feed=DdZHgFDt) ## [Agentic commerce distrust isn’t equal across the board](https://arkticfox.substack.com/p/agentic-commerce-distrust-isnt-equal) _2026-07-16 · Teresa Sperti · Arktic Fox_ Security, reputation and corporate self-interest will determine who shoppers trust to buy on their behalf. ## [Hire AI-Powered Freelancers Fast (Sponsored)](https://crawlproof.com/a/fd2FoXyAh0zp) _2026-07-16 · **Sponsored**_ Browse and hire skilled professionals using AI tools — free to post, free to apply. ## [The Latest Data on AI Adoption in Commerce, with Jack O’Leary, Director, eCommerce Strategic Insights at NIQ](https://salsify.simplecast.com/episodes/the-latest-data-on-ai-adoption-in-commerce-with-jack-oleary-director-ecommerce-strategic-insights-at-niq-Pv1w1SJY) _2026-07-13 · info@digitalshelfinstitute.org (Digital Shelf Institute ) · Unpacking the Digital Shelf_ AI adoption in shopping is growing steadily, though demographic variations in this trend may influence where brands prioritize their investments.That’s why Nielsen IQ and the DSI teamed up on a combined report featuring consumer attitudes about AI in commerce, and brands leaders POV on how it is impacting their work and investments. Jack O’Leary, Director, eCommerce Strategic Insights at NIQ joins… [Listen](https://cdn.simplecast.com/media/audio/transcoded/bddd6012-abc9-4b0e-9ad9-e08cccb0723c/5847aebd-e31e-4be3-adcb-ef42570bf04f/episodes/audio/group/0df4b6d8-d8ea-4037-9ed2-43ac566dfbe9/group-item/13b5fcf9-5046-4f75-a218-0b85693de66c/128_default_tc.mp3?aid=rss_feed&feed=DdZHgFDt) ## [The Google Update You Might Have Missed](https://arkticfox.substack.com/p/the-google-update-you-might-have) _2026-07-08 · Teresa Sperti · Arktic Fox_ Bunnings, Adore Beauty, Kogan, The Iconic, and Petbarn sign up to new retail protocol ## [The 5 C’s of Product Data with Jason Hein, Global Director B2B eCommerce Association](https://salsify.simplecast.com/episodes/the-5-cs-of-product-data-with-jason-hein-global-director-b2b-ecommerce-association-l024kxoq) _2026-07-07 · info@digitalshelfinstitute.org (Digital Shelf Institute ) · Unpacking the Digital Shelf_ Welcome to the very first episode of Unpacking the Digital Shelf: B2B Edition. To kick off this new series, we are joined by industry veteran Jason Hein. Jason brings over a decade of merchandising experience from McMaster-Carr and a foundational role building out Amazon Business's industrial catalog—but more importantly, he brings a fantastic sense of humor and a gift for storytelling that makes… [Listen](https://cdn.simplecast.com/media/audio/transcoded/bddd6012-abc9-4b0e-9ad9-e08cccb0723c/5847aebd-e31e-4be3-adcb-ef42570bf04f/episodes/audio/group/ec3df2a6-d3a1-4160-97c9-238925daa457/group-item/0d6cf3e1-ff5f-4a62-97bb-c3f785d27ca6/128_default_tc.mp3?aid=rss_feed&feed=DdZHgFDt) ## [A Humanist Spin on Machine-to-Machine Marketing, with Jason Carmel, Global Creative Data Lead at VML](https://salsify.simplecast.com/episodes/a-humanist-spin-on-machine-to-machine-marketing-with-jason-carmel-global-creative-data-lead-at-vml-G6AzAhAH) _2026-07-06 · info@digitalshelfinstitute.org (Digital Shelf Institute ) · Unpacking the Digital Shelf_ The digital shelf has been joined by the agentic shelf — with AI agents no longer just tools in our marketing arsenal, they are emerging as a powerful, influential consumer segment actively shaping discovery, evaluation, and purchase decisions. In this audio version of a keynote from the Digital Shelf Summit, Jason Carmel, Global Creative Data Lead at VML, explains why enterprises need to re-think… [Listen](https://cdn.simplecast.com/media/audio/transcoded/bddd6012-abc9-4b0e-9ad9-e08cccb0723c/5847aebd-e31e-4be3-adcb-ef42570bf04f/episodes/audio/group/fcc884cc-6892-45fb-9229-832ee7f5f7de/group-item/7613a7bb-9822-42f8-951d-6423001ba2e1/128_default_tc.mp3?aid=rss_feed&feed=DdZHgFDt) ## [ArkticBytes - June '26](https://arkticfox.substack.com/p/arkticbytes-june-26) _2026-06-03 · Teresa Sperti · Arktic Fox_ your monthly insights are here 🦊 ## [Loyalty isn’t just for retailers - brands want a slice of the pie](https://arkticfox.substack.com/p/loyalty-isnt-just-for-retailers-brands) _2026-04-20 · Teresa Sperti · Arktic Fox_ When most people think about loyalty, they picture supermarket points, coffee rewards or airline miles and small perks that add up over time like $10 off your shop, your 7th coffee free, or patiently waiting for those frequent flyer points to pay off. ## [Starbucks accelerates rewards and elevates status in loyalty program re-vamp](https://arkticfox.substack.com/p/points-dont-scale-what-starbucks) _2026-04-14 · Teresa Sperti · Arktic Fox_ Starbucks accelerates rewards and elevates status in loyalty program re-vamp ## [The state of AI in Australian retail: What every brand and retailer needs to know right now](https://arkticfox.substack.com/p/the-state-of-ai-in-australian-retail) _2026-04-08 · Teresa Sperti · Arktic Fox_ If you attended any industry events in Australia this month, you couldn’t escape one overwhelming theme: the AI conversation has shifted. ## [Arktic Bytes - April 26 🦊](https://arkticfox.substack.com/p/your-monthly-insights-are-here-042) _2026-04-01 · Teresa Sperti · Arktic Fox_ welcome back to April's edition of Arktic Bytes! ## [People shop for outcomes, not items. Retailers should help them get the job done with AI.](https://arkticfox.substack.com/p/people-shop-for-outcomes-not-items) _2026-04-01 · Teresa Sperti · Arktic Fox_ Retail has been organised around products for decades. ## [Collect Open Source Legends (Sponsored)](https://crawlproof.com/a/S1vspYSaMee9) _2026-04-01 · **Sponsored**_ Open-licensed art, limited foil trading packs, and optional on-chain mints. ## [Digitally Native vs Legacy Brands - who is really winning the digital shelf and why](https://arkticfox.substack.com/p/digitally-native-vs-legacy-brands) _2026-03-25 · Teresa Sperti · Arktic Fox_ The digital shelf has become one of the most competitive environments in retail. ## [Welcome to Arktic Fox!](https://arkticfox.substack.com/p/welcome-to-arktic-fox) _2026-03-18 · Teresa Sperti · Arktic Fox_ Hi, I’m Teresa Sperti. I’m a digital & commerce leader from way back, with more than 25 years spent working with some of the biggest retail & consumer brands... ## [Retail and Social Media Networks Are Converging - and Competing](https://arkticfox.substack.com/p/retail-and-social-media-networks) _2026-03-12 · Teresa Sperti · Arktic Fox_ Retail media networks are integrating more social media formats and buying capabilities. ## [Arktic bytes - March 26 🦊](https://arkticfox.substack.com/p/your-monthly-insights-are-here) _2026-03-04 · Teresa Sperti · Arktic Fox_ Welcome back to March’s edition of Arktic Bytes! ## [Why fulfillment & returns are the next frontier in loyalty](https://arkticfox.substack.com/p/why-fulfillment-and-returns-are-the) _2026-02-25 · Teresa Sperti · Arktic Fox_ For more than a decade, retailers have invested heavily in building faster, more seamless online experiences. ## [The race for immediacy: How quick commerce is reshaping grocery in Australia](https://arkticfox.substack.com/p/the-race-for-immediacy) _2026-02-08 · Teresa Sperti · Arktic Fox_ It is hard to imagine everyday life without platforms like Uber Eats or DoorDash. ## [Building smarter offer strategies: moving beyond margin erosion to meaningful brand growth](https://arkticfox.substack.com/p/building-smarter-offer-strategies) _2026-02-01 · Teresa Sperti · Arktic Fox_ Every holiday season, the same thing happens. ## [Private label has the home ground advantage, the digital shelf changes the game](https://arkticfox.substack.com/p/private-label-has-the-home-ground) _2026-01-18 · Teresa Sperti · Arktic Fox_ Private label is no longer the quiet alternative on the bottom shelf. ## [How brands are using Reddit (and beyond) to build authority, community & digital shelf strength](https://arkticfox.substack.com/p/how-brands-are-using-reddit-and-beyond) _2025-11-30 · Teresa Sperti · Arktic Fox_ There’s been a quiet shift in the way people make decisions online, and it’s happening faster than most brands realise. ## [Sync Bookmarks Everywhere (Sponsored)](https://crawlproof.com/a/Up2ym8YeXcjk) _2025-11-30 · **Sponsored**_ Two-way sync keeps folders and toolbar intact across Chrome, Firefox, and Safari. ## [Designing B2B loyalty programs that deliver results](https://arkticfox.substack.com/p/designing-b2b-loyalty-programs-that) _2025-11-04 · Teresa Sperti · Arktic Fox_ B2B loyalty isn’t just about points, rebates, or repeat purchases; it’s about building strategic relationships that deliver measurable business outcomes.