54 - Are You Making This Big Negotiation Mistake? with Simon Horton

Most people treat negotiation like a battle—one winner, one loser. But according to world-renowned negotiation expert Simon Horton, that’s the biggest mistake you can make. In this powerful episode of the Digital Rapport Podcast ®, Simon breaks down why the arm-wrestle mindset fails and reveals a smarter, more human-centered approach using his IVB³ framework. We also dive into how artificial…