59 - Why Experts Struggle to Explain and Sell Their Services—and How to Package Your Expertise

In this Digital Rapport® Podcast episode, I explore why so many brilliant experts—especially heart-centred coaches and consultants—struggle to clearly explain and sell what they do online. It’s rarely a confidence issue. More often, it’s because no one has shown them how to properly structure and package their expertise into a clear, compelling offer. Having deep expertise can actually make it…