Episode 457 - Discovery Gets You Found. Owned Channels Get You Remembered.

Social media reach changes. Search results change. AI is changing how people find businesses in the first place. Through all of it, one thing hasn't moved: people do business with people they know. Especially for local businesses. And if the only way you can reach a potential customer is through an algorithm, you don't really have a relationship with them yet. In this episode of Get Digital…