B2B Marketing is Broken - Here’s How to Fix It Mark Cann & Reggie James on Modern Strategies, PE Influence & the Future of Engagement

In this conversation, Mark Cann and Reggie James discussthe evolving landscape of B2B Marketing - emphasizing the need for modern strategies that resonate with today's buyers. They explore t he pitfalls of outdated marketing techniques , the importance of content and engagemen t, and the role of agencies. The discussion also covers the impact of private equity on marketing strategies , the…