New: Oyinlola urges SMEs know sales and marketing functions

Many Nigerian SMEs and mid-sized companies are setting themselves up for frustration by hiring a single person to handle both marketing and sales, according to marketing strategist Milen Oyinlola. Oyinlola observes that businesses often post job descriptions for a “marketing manager” that quietly include sales targets, content creation, brand strategy, and the expectation to close […] The post…