Season 7, Episode 25: Quantifying the impact of AI Overviews on outbound clicks (with Ananya Sen and Saharsh Agarwal)

On this week's episode of the podcast, I am joined by Ananya Sen and Saharsh Agarwal to discuss their research on the impact of Google's AI Overviews on web publisher traffic. We explore the results of their field experiment, currently in pre-print , which utilized a custom browser extension to measure how generative search results influence outbound clicks and user satisfaction. The results of…