Sexy Hacker

Fear sells when you’re selling security. Rule #1 of cybersecurity marketing: hackers are scary. But what’s the scariest kind of hacker? Imagining a scary hacker, many will conjure the usual stereotypes: dim basement, black hoodie, mold growing on Mom’s spaghetti. But in an ad released in 2023, Cisco’s marketing department has flipped the usual script. [ ]