Lucky Charms and Trix go au naturel as General Mills ditches artificial colors

General Mills said Wednesday it has removed artificial colors from all its U.S. cereals, including Lucky Charms and Trix. The Minneapolis company has shifted to fruit- and vegetable-based dyes as well as colors derived from spices like turmeric and paprika to give its cereals their customary bright colors. “This achievement reflects how we are evolving […]