Selling to Machines with Don Scheibenreif

Three years after his first Invisible Machines visit, Don Scheibenreif returns with a sharper read on the trough: everybody knows generative AI, almost nobody has answered what it does to the business model. He led Gartner’s Autonomous Business research, the successor to digital business, and co-authored When Machines Become Customers. The through-line is that AI is a tool, the harder question is…