Founder's Club - Episode 55: The Invisible Rules: How Perception Wins the Game with Ujwal Arkalgud

In this episode of Founder's Club, Dez DeCosta sits down with Ujwal Arkalgud—a cultural anthropologist turned entrepreneur who built and sold a high-eight-figure company without a single dollar of venture capital. Ujwal unpacks how understanding the "invisible rules" of human behavior and perception can give founders a powerful edge in product–market fit, credibility, and scaling without…