Social Media Teams Still Rely on Engagement Metrics Even as Executives Expect More

Get the Report Field Report: Social Media Teams Still Rely on Engagement Metrics Even as Executives Expect More Insights on how brands are redefining social media metrics to better reflect business impact. Social media leaders are being asked a tougher question: what is the real business impact of organic social? Engagement metrics still dominate reporting, but they are no longer enough to carry…