Regression to the Mean: the SEO Fix That Worked… by Accident

In the Israeli Air Force, Daniel Kahneman recounts, the flight instructors were sure of one thing: praising a cadet after an excellent manoeuvre made him worse, scolding him after a terrible one made him better. They had seen it happen a thousand times in the field, so it had to be true: with pilots, severity Continue reading "Regression to the Mean: the SEO Fix That Worked… by Accident"