A/B Testing: How to Run Statistically Valid Experiments (and the Mistakes to Avoid)

In this article: What an A/B test is Setting up an A/B test correctly Worked example: conversion rate of two landing pages The most common mistakes Frequentist vs Bayesian approach Practical SEO example: meta description A/B test FAQ Try it yourself Over the previous articles we have looked at how hypothesis testing works and how Continue reading "A/B Testing: How to Run Statistically Valid…