COMMENTARY: The power of omnichannel for customer loyalty

What is omnichannel and why is it essential for you? Omnichannel is how the whole dealership communicates with its customers. It’s about creating a consistent customer experience across all parts of the dealership, from sales to service, to phone calls and in-person interactions. It becomes the lifeline to encourage your consumers to continue engaging (and […] The post COMMENTARY: The power of…