Kim Russell And Darren Talk On The Challenges And Opportunities In QSR Marketing

Kim Russell, an award-winning marketing leader with extensive experience in the Quick Service Restaurant (QSR) sector. She talks about the competitive landscape of QSRs, her transition from agency to client-side marketing, and the unique challenges faced by brands in this industry. Kim shares insights on consumer behavior, the importance of authenticity, and the role of technology in enhancing…