Abe Kasbo And Anton Discuss The Responsible Use Of Digital Marketing For Mid Market Advertisers.

Abe Kasbo is the founder and CEO of Verasoni. An independent marketing communications advisory firm based in New Jersey. Abe discusses why he published his latest book, Irresponsibly Digital. He challenges mid market leaders to confront the unchecked excesses and missed opportunities of today’s digital-first landscape. Abe discusess the importance of accountability, understanding customer…