Kimberley Palmer And Anton Discuss Spinning A Marketing Yarn At Bendigo Woollen Mills

Kimberly Palmer, the marketing manager at Bendigo Woollen Mills, Australia's largest manufacturer of hand knitting yarn. Kimberley, joined just over a year ago and shares her insights in transforming the marketing strategies of the company, focusing on customer engagement, brand storytelling, and community building. Despite economic challenges, Kimberly has achieved double-digit growth in…