Lydia Feely, Kylie Ridler-Dutton And Darren Chat Navigating The Marketing Landscape: Insights For The Year Ahead

Lydia Feely, General Manager and Kylie Ridler-Dutton, Senior Global Agency Consultant discuss the complexities and challenges faced by marketers in 2025, including the rise of AI, budget constraints, and the evolving role of procurement. The past year has been a roller coaster ride with holding company consolidations, the continued growth of the independent agencies, principal based media trading,…