Nathan Hodges And Darren Discuss Navigating The Growing Complexity Of Agency Roster Management

Nathan Hodges, Managing Director of TrinityP3 ANZ discuss the complexities of agency rosters in the marketing landscape. He outlines the evolution of agency models, the impact of in-house agencies, and the importance of data-driven decision-making. Their conversation emphasizes the need for marketers to actively manage their agency relationships and adapt to the changing technological landscape,…