Cinnabon Makes a Big Beverage Move, with Chief Brand Officer Urvi Patel

One of the country’s most-iconic treat chains recently rolled out Seattle’s Best Coffee as it looks to compete more aggressively for high-frequency beverage occasions and evolve beyond traditional indulgence moments. We’ll explore what that means for Cinnabon, how it’s innovating overall to meet the customer where they are, and what’s next for a chain that added more than 300 stores nationwide…