The Content Advantage: Glenn Watford on Winning as a Small Business

Glenn Watford from Franchise Buyers knows a thing or two about reinvention. After years in the magazine world, he recognised early that traditional media was shifting — and he made a bold pivot into content marketing long before it became the go‑to strategy for small businesses. That early adoption gave him a front‑row seat to what works, what doesn’t, and how small businesses can use content to…