# d2c (blogs) — RSS Amplifier Recent posts from the 1 feeds in the RSS Amplifier directory that cover d2c. Page: Feed: --- ## [The Strategy Eyesberg™](https://theindiaplaybook.substack.com/p/the-strategy-eyesberg) _2026-08-16 · Rashi Goel · The India Playbook™_ Belief+Aspiration+Choices+Ambition make a complete strategy. If you base your strategy only on what you see -\> ambition, you will find yourself in an over-competed market. ## [When companies become kingdoms, they go strategy blind™](https://theindiaplaybook.substack.com/p/when-companies-become-kingdoms-they) _2026-07-22 · Rashi Goel · The India Playbook™_ Modern workplaces are like royal kingdoms. Leaders are like Princes, hoarding power. Employees are like courtiers, competing for Princes’ approvals. In all of this, the market remains under-served. ## [Why platforms are eating your margins](https://theindiaplaybook.substack.com/p/why-platforms-are-eating-your-margins) _2026-07-12 · Rashi Goel · The India Playbook™_ Until this changes, as yourself. Am I renting demand or building it? ## [You can't financial engineer your way into growth](https://theindiaplaybook.substack.com/p/you-cant-financial-engineer-your) _2026-07-01 · Rashi Goel · The India Playbook™_ Where Nestlé's Schneider went wrong and Coca Cola keeps getting right ## [Looks right but feels wrong: strategy vs. execution](https://theindiaplaybook.substack.com/p/looks-right-but-feels-wrong-strategy) _2026-06-22 · Rashi Goel · The India Playbook™_ Execution is 'seen. Strategy is 'felt' That's why the right conditions that allow for strategy to emerge are critical. ## [Why the stay spiky or broaden paradox of D2C is a math problem](https://theindiaplaybook.substack.com/p/why-the-stay-spiky-or-broaden-paradox) _2026-06-17 · Rashi Goel · The India Playbook™_ The way out is to 'see' the underlying invisible math ## [The model that explains why the Great Indian FMCG industry™ feels 'stuck'](https://theindiaplaybook.substack.com/p/the-model-that-explains-why-the-great) _2026-06-08 · Rashi Goel · The India Playbook™_ Carlotta Perez's technological revolutions thesis that the industry is mid-cycle with playbooks that are still WIP. The only way to get 'unstuck' is to grow their own playbook from the ground up ## [Why the Great Indian FMCG industry™ is not over competed. It's under strategised.](https://theindiaplaybook.substack.com/p/why-the-great-indian-fmcg-industry) _2026-06-01 · Rashi Goel · The India Playbook™_ The four horsemen and covid disrupted old moats and unleashed the age of abundance ## [When the cheap layer becomes a commodity, defining the expensive layer is the strategy](https://theindiaplaybook.substack.com/p/when-the-cheap-layer-becomes-a-commodity) _2026-05-25 · Rashi Goel · The India Playbook™_ Each FMCG company will need to decide which is the cheap layer they will industrialise and which is the expensive value layer they will invest behind. That will become their strategy. ## [Meet Claude, an AI assistant (Sponsored)](https://crawlproof.com/a/YnsYwClihWpR) _2026-05-25 · **Sponsored**_ Chat with Claude at claude.ai — a conversational AI assistant. ## [HUL's de-averaged strategy to create desire at scale](https://theindiaplaybook.substack.com/p/huls-de-averaged-strategy-to-create) _2026-05-18 · Rashi Goel · The India Playbook™_ Creating desire is the fundamental job in an abundant choice economy. Two traps legacy brands like HUL's run into, when they create desire.