From “dark mode” to real-life connection: How Pavlína Louženská reads the future

Pavlína Louženská is a trend forecaster, helping banks, startups and other organisations understand likely developments in the coming years – and plan accordingly. When we spoke, the conversation took in the methods Louženská employs to predict the future, why Czechs may be less bothered about keeping up to date than other nations, whether it’s embarrassing to be a “laggard” – and much more.