EP 268 - AI Overviews, Brand Search & Local SEO: Cyrus Shepard on Earning the Click - from the archives

Cyrus Shepard joins us on the Near Memo to connect what the Google antitrust trial and API leak revealed about click data to the questions local operators care about: how Google decides a result was good, why brand search keeps correlating with rankings, and what AI Overviews do to that ecosystem .