[BRIEF] Lapierre's Crisis Exposes Cycling's Broken Bike Deal

We build durable cyclists. New performance videos every week on YouTube: 👉 https://go.semiprocycling.com/go/49adwt --- Lapierre's financial trouble threatens to leave Picnic-PostNL without bikes mid-season. But the real story isn't one team's logistics problem — it's the collapse of the mid-market bike sponsorship model that's been coming for years. We break down why the ROI math no longer works.…