CIN Podcast: Sales is not a dirty word!

Unfairly, the sales profession has to deal with a fair amount of negative baggage and cliches and – consequently – focusing on sales and sales training has often been sidelined, not least in the bike trade. Ultimately, however, businesses need sales, and companies within the bike trade are no different. The latest CIN Podcast takes a closer look at this vital part of the bicycle industry, with the…