# customer research (audio feeds) — RSS Amplifier Recent posts from the 2 feeds in the RSS Amplifier directory that cover customer research. Page: Feed: --- ## [7 things worth seeing before your next round of research](https://aicustomerresearch.substack.com/p/7-things-worth-seeing-before-your) _2026-07-24 · Caitlin Sullivan · AI Customer Research_ Bite-size updates and learnings from the world of AI for customer insights work ## [How good is Fable really? And the intentional "poisoning" of your deep research](https://aicustomerresearch.substack.com/p/how-good-is-fable-really-and-the) _2026-07-10 · Caitlin Sullivan · AI Customer Research_ Benchmarking models and keeping track of the next threat to reliable insights ## [Your AI agent is wasting half its tokens — here's what to change](https://aicustomerresearch.substack.com/p/your-ai-agent-is-wasting-half-its) _2026-06-26 · Caitlin Sullivan · AI Customer Research_ MCP tool descriptions have hidden instructions your agent follows literally. Five rules to override them. ## [The difficulty worth keeping when using AI](https://aicustomerresearch.substack.com/p/the-difficulty-worth-keeping-when) _2026-06-12 · Caitlin Sullivan · AI Customer Research_ Desirable difficulties, cognitive offloading, and how to use AI without rotting your brain ## [How and why to create golden test sets](https://aicustomerresearch.substack.com/p/how-and-why-to-create-golden-test) _2026-05-29 · Caitlin Sullivan · AI Customer Research_ The core of a good AI insights experiment isn't your prompt. It's your test data. ## [The 5 levels of Claude Code for customer insights — and how to climb to the next](https://aicustomerresearch.substack.com/p/the-5-levels-of-claude-code-for-customer) _2026-05-17 · Caitlin Sullivan · AI Customer Research_ Where teams actually get stuck, and the smallest moves for you to level up quickly ## [Agents are now your primary readers](https://aicustomerresearch.substack.com/p/when-ai-is-the-primary-reader-of) _2026-04-30 · Caitlin Sullivan · AI Customer Research_ Your documents have two readers now - and AI will become the primary one. How to up your documentation game for your team's agentic POC. ## [Your Synthetic Users primer](https://aicustomerresearch.substack.com/p/your-synthetic-users-primer) _2026-03-31 · Caitlin Sullivan · AI Customer Research_ Answering big questions for you before you're expected to at work. ## [Pressure-test your AI workflows across models, features in Lenny's and Aakash's newsletters, and a pile of AI news](https://aicustomerresearch.substack.com/p/how-to-pressure-test-your-ai-workflows) _2026-02-28 · Caitlin Sullivan · AI Customer Research_ Are you sure your AI workflows work as well as they could? A few ways to check. ## [Claude Code Skills, MCP apps, ChatGPT ads and more](https://aicustomerresearch.substack.com/p/claude-code-skills-mcp-apps-chatgpt) _2026-01-30 · Caitlin Sullivan · AI Customer Research_ Getting Claude to deliver 20x more—and improving your agents ## [Follow Releases, Get Reminders (Sponsored)](https://crawlproof.com/a/vRB9XEvaQ06x) _2026-01-30 · **Sponsored**_ Follow a genre or a name and receive reminders on release day — free. ## [Gemini 3 for video analysis](https://aicustomerresearch.substack.com/p/december-25) _2025-12-21 · Caitlin Sullivan · AI Customer Research_ What works and doesn't, how to get the best out of it, and run your own rapid tests before end of year. ## [I Made An Album That Teaches You Marketing \[Season 1 Recap\]](https://horizonspod.substack.com/p/i-made-an-album-that-teaches-you) _2025-12-09 · Horizons Pod_ Aka, my most ambitious AI project yet. [Listen](https://api.substack.com/feed/podcast/179613815/f29a9e196f4c7696fa5f23aeef69b894.mp3) ## [How To Get 700M Free Impressions with Alessia Morichi](https://horizonspod.substack.com/p/how-to-get-700m-free-impressions) _2025-12-02 · Horizons Pod_ Plus, what to do when you have no budget [Listen](https://api.substack.com/feed/podcast/177162450/e80de361bf07a95a2ed930a4b28a2d60.mp3) ## [2025 Year In Review: The AI progress we've seen this year](https://aicustomerresearch.substack.com/p/november-25) _2025-11-30 · Caitlin Sullivan · AI Customer Research_ AI Moderators, Synthetic Users, Video Analysis and more ## [From 4 Stores to 400: Build-A-Bear's Empathy-Led Growth Strategy with Dave Finnegan](https://horizonspod.substack.com/p/from-4-stores-to-400-build-a-bears) _2025-11-25 · Horizons Pod_ Plus, why rituals unlock brand superfans [Listen](https://api.substack.com/feed/podcast/177160473/421382d20c995cfa8a16718e0d406324.mp3) ## [The Secret To Marketing Briefs That Win Customers with Sarah Aird-Mash](https://horizonspod.substack.com/p/why-90-of-marketing-briefs-fail-with) _2025-11-18 · Horizons Pod_ Plus, why agency chemistry outweighs expertise [Listen](https://api.substack.com/feed/podcast/177151532/c20397e7c2addd06ccb442fa1b4845d1.mp3) ## [The Breaking Bad Approach To Marketing Content with Tommy Walker](https://horizonspod.substack.com/p/the-breaking-bad-approach-to-marketing) _2025-11-11 · Horizons Pod_ Watch now | Plus, when words become more powerful than weapons [Listen](https://api.substack.com/feed/podcast/177076647/3a5cfb6d12fede66db3e51ad38aa4fb9.mp3) ## [We're In A Curiosity Recession (And It's Killing Strategy)](https://horizonspod.substack.com/p/were-in-a-curiosity-recession-and) _2025-11-04 · Horizons Pod_ Plus, the real cost of lost curiosity [Listen](https://api.substack.com/feed/podcast/177153197/e6c0da1d291022121a3f344da67966de.mp3) ## [4 hours of analysis + documentation in 14 minutes with zero uploads 👉 Claude Code for customer research.](https://aicustomerresearch.substack.com/p/october25) _2025-10-31 · Caitlin Sullivan · AI Customer Research_ The October 2025 Edition ## [The Genius of Uber's Loading Screen with Nick Cawthon | Horizons Pod](https://horizonspod.substack.com/p/the-genius-of-ubers-loading-screen) _2025-10-28 · Horizons Pod_ Plus, why you should talk with customers [Listen](https://api.substack.com/feed/podcast/172923386/e61d1fc4220934f08302bc7e9eab7fef.mp3) ## [Anthony Ettinger on LinkedIn (Sponsored)](https://crawlproof.com/a/KUrmWDwEgMD8) _2025-10-28 · **Sponsored**_ Public LinkedIn profile at linkedin.com/in/anthonyettinger. ## [500 Strangers Per Week for 2 Years: How He Built a Referral Machine](https://horizonspod.substack.com/p/500-strangers-per-week-for-2-years) _2025-10-21 · Horizons Pod_ Plus, the power of authenticity [Listen](https://api.substack.com/feed/podcast/175315782/59868554c3b6a4f06feb0a22cbe8d08a.mp3) ## [How To Be Unfireable with Elliott Holland | Horizons Pod](https://horizonspod.substack.com/p/how-to-be-unfireable-with-elliott) _2025-10-14 · Horizons Pod_ Plus, why revenue beats perfect execution [Listen](https://api.substack.com/feed/podcast/172305080/9c334b6bdad46b78b41098f0209728e1.mp3) ## [How One Customer Research Habit Unlocked a New Product Line with Kim Hacker | Horizons Pod](https://horizonspod.substack.com/p/how-one-customer-research-habit-unlocked) _2025-10-07 · Horizons Pod_ Plus, how to drive real AI adoption [Listen](https://api.substack.com/feed/podcast/171275793/a5a3fa1a104dddc4052afa1a52696c9e.mp3) ## [Testing an AI-embedded browser for research uses, a 4-month roadmap to adopt AI meaningfully, and more...](https://aicustomerresearch.substack.com/p/september-25) _2025-09-30 · Caitlin Sullivan · AI Customer Research_ The September 2025 Edition ## [The GPT-5 Issue | What’s better, what’s not, what to do with Agent Mode + a study on context windows.](https://aicustomerresearch.substack.com/p/august-25) _2025-08-29 · Caitlin Sullivan · AI Customer Research_ The August 2025 Edition ## [Transcription evaluations head-to-head, and NotebookLM's "hidden" transcripts - are they any good? Plus a speedy test protocol...](https://aicustomerresearch.substack.com/p/july-25) _2025-07-31 · Caitlin Sullivan · AI Customer Research_ The July 2025 Edition ## [Preventing AI's basic math errors, fast data cleaning, a viral study, a meta-prompting addition worth thinking about, and more...](https://aicustomerresearch.substack.com/p/june-25) _2025-06-30 · Caitlin Sullivan · AI Customer Research_ The June 2025 Edition ## [A Claude 4 vs 3.7 reasoning test, new Claude system prompts, and "MCP" explained...](https://aicustomerresearch.substack.com/p/may-25) _2025-05-31 · Caitlin Sullivan · AI Customer Research_ The May 2025 Edition ## [My new favorite LLM for customer research](https://aicustomerresearch.substack.com/p/ai-x-customer-research-april-25-c760fa6c4e715194) _2025-04-30 · Caitlin Sullivan · AI Customer Research_ Plus what we can use AI benchmark tests for, and scientists may have found the most efficient way to prompt... ## [Collect Open Source Legends (Sponsored)](https://crawlproof.com/a/23YbTwJ5O4lb) _2025-04-30 · **Sponsored**_ Open-licensed art, limited foil trading packs, and optional on-chain mints. ## [AI designs: From insights to test-ready prototype views faster (a workflow)](https://aicustomerresearch.substack.com/p/ai-x-customer-research-march-25) _2025-03-31 · Caitlin Sullivan · AI Customer Research_ Plus the tool options on the market, and data privacy issues -