Creativity as Strategy: Inside Vienna’s Investment in the Creative Industries with Elisabeth Noever-Ginthör

Vienna is known for its classical beauty, but behind the historic façades, a new creative economy is reshaping the city. In this episode of the Culture Shifts Podcast , I’m joined by Elisabeth Noever-Ginthör, Director of Creative Industries at the Vienna Business Agency, to talk about how creativity has become one of Vienna’s most powerful economic forces. We explore how the agency bridges…