How We’ll Remember Tim Cook’s Apple

Steve Jobs built a rocket ship, stacked his best people with him on the mission, and left us about thirty seconds after liftoff. Apple’s run from 1997 to 2011 is the most remarkable story in business history and will still be studied a hundred years from now. It was 14 continuous years of unbelievable hits and revolutionary products all the way to the end. Tim Cook held steady, piloted the rocket…