# crm (news sources) — RSS Amplifier Recent posts from the 4 feeds in the RSS Amplifier directory that cover crm. Page: Feed: --- ## [Madrid despliega su nube soberana para acelerar la IA](https://www.laecuaciondigital.com/tecnologias/inteligencia-artificial/madrid-nube-soberana-ia/) _2026-08-21 · Hernán Rodríguez · La Ecuación Digital_ La Comunidad de Madrid inicia en Alcalá su nube soberana de IA para procesar datos públicos con más control, seguridad y capacidad de computación propia. ## [La IA avanza en las pymes españolas sin gobernanza interna](https://www.laecuaciondigital.com/tecnologias/inteligencia-artificial/ia-pymes-espanolas-sin-gobernanza-interna/) _2026-08-21 · Redacción La Ecuación Digital · La Ecuación Digital_ El segundo Observatorio Anual IAON eleva al 69% el uso de IA generativa entre los encuestados y detecta carencias de protocolos, formación y control en las pequeñas empresas. ## [Atos se suma al plan francés de compras a startups](https://www.laecuaciondigital.com/empresas/emprendimiento/atos-plan-frances-compras-startups/) _2026-08-21 · Redacción La Ecuación Digital · La Ecuación Digital_ La tecnológica se incorpora a la nueva fase de «Je Choisis la French Tech», que reúne a 23 grandes empresas con un compromiso agregado de más de 2.000 millones de euros en compras a startups y scaleups francesas. ## [T-Systems lleva el gobierno de agentes de IA a su nube soberana](https://www.laecuaciondigital.com/tecnologias/inteligencia-artificial/t-systems-gobierno-agentes-ia-nube-soberana/) _2026-08-21 · Redacción La Ecuación Digital · La Ecuación Digital_ La compañía articula una capa común para desplegar agentes en producción, limitar sus permisos, auditar sus acciones y distribuir el gasto entre equipos sin depender de un único modelo. ## [Microsoft y Zelestra activan un fondo energético en Aragón](https://www.laecuaciondigital.com/empresas/desarrollo-sostenible/microsoft-zelestra-fondo-energia-aragon/) _2026-08-21 · Redacción La Ecuación Digital · La Ecuación Digital_ Redolada arranca con 250.000 euros para proyectos educativos y comunitarios, dentro de un programa que prevé movilizar hasta seis millones en diez años. ## [Workday integra la IA de Sana en su plataforma de formación](https://www.laecuaciondigital.com/tecnologias/inteligencia-artificial/workday-learning-ia-sana-formacion/) _2026-08-21 · Redacción La Ecuación Digital · La Ecuación Digital_ La solución conecta los datos de recursos humanos de Workday HCM con tutorías personalizadas, creación de cursos mediante IA y gestión automatizada del aprendizaje. ## [La IA soberana gana peso en España, pero afronta barreras](https://www.laecuaciondigital.com/tecnologias/inteligencia-artificial/ia-soberana-espana-barreras/) _2026-08-21 · Redacción La Ecuación Digital · La Ecuación Digital_ El 96% de las organizaciones españolas consultadas por NTT DATA considera importante la IA privada y soberana, aunque la regulación, la inversión y la complejidad técnica dificultan su adopción. ## [La IA desplaza el valor del talento IT más allá del código](https://www.laecuaciondigital.com/sociedad-digital/talento/ia-talento-it-mas-alla-codigo/) _2026-08-21 · Redacción La Ecuación Digital · La Ecuación Digital_ knowmad mood prevé que la automatización elevará la demanda de profesionales capaces de diseñar sistemas, supervisar la IA y conectar las decisiones técnicas con el negocio. ## [ERA Group lleva el riesgo cibernético al área financiera](https://www.laecuaciondigital.com/tecnologias/seguridad/era-group-riesgo-cibernetico-direccion-financiera/) _2026-08-21 · Redacción La Ecuación Digital · La Ecuación Digital_ La consultora vincula el aumento de los incidentes en España con riesgos para la caja, la facturación, los seguros, los proveedores y la continuidad operativa. ## [HONOR Pad X9 Max llega a España desde 299 euros](https://www.laecuaciondigital.com/dispositivos/tablets/honor-pad-x9-max-espana/) _2026-08-21 · Redacción La Ecuación Digital · La Ecuación Digital_ La nueva tablet de 13 pulgadas combina pantalla 2.5K, batería de 10.100 mAh, funciones de IA y conectividad entre varias plataformas. ## [Point once, get highlights (Sponsored)](https://crawlproof.com/a/EWnFhwz8h9bz) _2026-08-21 · **Sponsored**_ Get minutes worth watching from a whole game — point once ## [Peec AI alternatives for AI visibility monitoring in 2026](https://blog.hubspot.com/marketing/peec-ai-alternatives) _2026-08-21 · esantiago@hubspot.com (Erica Santiago) · Marketing_ Peec AI alternatives are AI visibility platforms that go beyond monitoring to help marketing teams close citation gaps, connect AI search data to CRM attribution, and run programs across multiple regions and content workflows. ## [Tech stack consolidation: The business case for unified systems & how to build them](https://blog.hubspot.com/marketing/tech-stack-consolidation) _2026-08-21 · HubSpot Staff · Marketing_ Tech stack consolidation is the process of reducing the software tools your organization runs and standardizing work on a smaller, more integrated set of systems. ## [AI Complexity Could Become a CX Problem for U.K. Businesses, Research Shows](https://www.cxtoday.com/ai-automation-in-cx/ai-complexity-could-become-a-cx-problem-for-u-k-businesses-research-shows/) _2026-08-21 · Nicole Willing · CX Today_ AI is increasing IT teams’ workloads, draining budgets and distracting them from strategic work, according to Freshworks research, a pattern that is reflected by wider 2026 research into “botsitting,” governance gaps and enterprise AI readiness. AI is meant to reduce busywork, but many U.K. organizations are creating a new layer of internal bureaucracy as AI \[…\] ## [Big CX News from Salesforce, Stripe, OpenAI & Anthropic](https://www.cxtoday.com/crm/big-cx-news-from-salesforce-stripe-openai-anthropic/) _2026-08-21 · Rhys Fisher · CX Today_ From Salesforce’s latest headless expansion to a pair of tantalizing acquisitions, here are extracts from this week’s most popular news stories. Salesforce Expands Headless 360 to Enable Agentic CX Salesforce has today expanded Headless 360 with an MCP-based architecture that lets AI agents discover and act on existing capabilities across enterprise workflows. The move takes \[…\] ## [AEO audit tools — the best options on the market](https://blog.hubspot.com/marketing/aeo-audit-tools) _2026-08-20 · juthompson@hubspot.com (Justina Thompson) · Marketing_ AEO audit tools have become essential for any team that needs to know whether answer engines are citing their brand, and whether those citations are accurate. While traditional SEO audits track rankings and crawl health, AEO audit tools measure answer engine visibility across the platforms where buyers now get direct recommendations. For SEO managers, content strategists, and growth marketers,… ## [How to write a CRM RFP (with free template)](https://blog.hubspot.com/marketing/crm-rfp) _2026-08-20 · ttaylor@hubspot.com (Tristen Taylor) · Marketing_ CRM buying decisions go sideways in a predictable way. Sales wants pipeline automation, IT wants an on-premise option, marketing wants native email, and finance wants to know why there’s a $200K line item with no defined ROI. By the time procurement gets involved, you’ve got four vendors, three opinions, and zero consensus. ## [Amazon escala el reparto con drones a casi 500 ciudades](https://www.laecuaciondigital.com/actualidad/amazon-prime-air-500-ciudades/) _2026-08-20 · Hernán Rodríguez · La Ecuación Digital_ Prime Air llegará a casi 500 ciudades de EEUU en 2026 mientras Amazon intenta probar si el reparto con drones puede competir en coste, velocidad y escala. ## [Unitree sube hasta un 629% en su debut en la bolsa de Shanghái](https://www.laecuaciondigital.com/tecnologias/robotica/unitree-debut-bolsa-robotica-humanoide/) _2026-08-20 · Hernán Rodríguez · La Ecuación Digital_ Unitree dispara su valoración en Shanghái mientras la robótica humanoide afronta dudas sobre adopción, rentabilidad y restricciones de Estados Unidos. ## [When Customer Service Doesn’t Go Swimmingly: Amazon’s Drone Delivery Blunder](https://www.cxtoday.com/customer-engagement-journey-orchestration/customer-service-technology-failures-amazon-drone/) _2026-08-20 · Rhys Fisher · CX Today_ Amazon’s latest delivery innovation has made a splash. Unfortunately, it was in a customer’s swimming pool. A Texas woman, Lindsey Austen, was waiting excitedly for her first Prime Air order when an Amazon drone hovered above her backyard, opened its compartment, and dropped the parcel straight into the water. It is an undeniably funny video. \[…\] ## [OpenAI frena Astra y endurece su seguridad interna](https://www.laecuaciondigital.com/tecnologias/inteligencia-artificial/openai-astra-seguridad/) _2026-08-20 · Hernán Rodríguez · La Ecuación Digital_ OpenAI frena parte del desarrollo de Astra y refuerza sus controles internos ante capacidades de ciberseguridad que podrían alcanzar el nivel crítico. ## [Stream Torrents & IPTV Instantly (Sponsored)](https://crawlproof.com/a/OQ5HfrY8L3fb) _2026-08-20 · **Sponsored**_ Search magnet links and stream movies, music, books, and live TV in-browser ## [Meta afronta un juicio clave sobre Instagram y Facebook](https://www.laecuaciondigital.com/actualidad/juicio-meta-instagram-facebook/) _2026-08-20 · Hernán Rodríguez · La Ecuación Digital_ El juicio contra Meta enfrenta a 29 estados con la compañía y abre la puerta a multas y cambios de diseño en Instagram y Facebook para proteger a menores. ## [HubSpot lleva el contexto del CRM a sus agentes de IA](https://www.laecuaciondigital.com/tecnologias/inteligencia-artificial/hubspot-contexto-crm-agentes-ia/) _2026-08-20 · Redacción La Ecuación Digital · La Ecuación Digital_ Agent Hub y Agent Builder centralizan la creación y supervisión de agentes sobre los datos de HubSpot, mientras las empresas españolas afrontan historiales de clientes todavía fragmentados. ## [Burdeos desplegará una red 5G híbrida en 18 edificios](https://www.laecuaciondigital.com/tecnologias/5g/burdeos-red-5g-hibrida-hospital/) _2026-08-20 · Redacción La Ecuación Digital · La Ecuación Digital_ El Hospital Universitario de Burdeos prepara una infraestructura 5G pública y privada para diez usos clínicos y operativos, con cobertura prevista desde la segunda mitad de 2026. ## [La AEC fija cuatro prioridades tecnológicas para España](https://www.laecuaciondigital.com/transformacion-digital/estrategia-digital/aec-prioridades-tecnologicas-espana/) _2026-08-20 · Redacción La Ecuación Digital · La Ecuación Digital_ La patronal de la consultoría reclama llevar la IA a procesos reales, mejorar la transferencia científica y reducir dependencias tecnológicas durante el curso 2026-2027. ## [IBM conecta dos módulos criogénicos para escalar sus sistemas cuánticos](https://www.laecuaciondigital.com/transformacion-digital/infraestructuras/ibm-modulos-criogenicos-sistemas-cuanticos/) _2026-08-20 · Hernán Rodríguez · La Ecuación Digital_ La compañía ha integrado y refrigerado conjuntamente dos módulos que servirán para probar la conexión de múltiples procesadores antes del despliegue de IBM Quantum Starling, previsto para 2029. ## [The Ultimate Guide to CX AI Pricing: Which Model is Right for Your Contact Center?](https://www.cxtoday.com/contact-center/ai-pricing-models-cx-contact-center-guide/) _2026-08-20 · Rhys Fisher · CX Today_ Buying contact center technology used to be relatively simple. Enterprises paid per agent, per month, added a few premium capabilities, and had a reasonable idea of what their bill would look like at the end of the quarter. AI has disrupted that model. Today, a customer service AI agent may be priced by the minute, \[…\] ## [Atos liderará el ecosistema low-code de HMRC por 78 millones](https://www.laecuaciondigital.com/empresas/acuerdos/atos-ecosistema-low-code-hmrc/) _2026-08-20 · Redacción La Ecuación Digital · La Ecuación Digital_ La tecnológica asumirá durante tres años la gobernanza técnica, la supervisión de entregas y el control de calidad de las plataformas low-code de la Administración tributaria británica. ## [Zoom conecta Bonsai con ChatGPT, Claude y ZoomMate](https://www.laecuaciondigital.com/empresas/aplicaciones-empresariales/zoom-bonsai-conector-mcp-ia/) _2026-08-20 · Redacción La Ecuación Digital · La Ecuación Digital_ El nuevo conector MCP permite operar datos comerciales y tareas de Bonsai desde asistentes de IA, seis meses después de que Zoom comprara la plataforma. ## [OpenAI Wants Enterprises to Trust Its Frontier Models With Sensitive Customer Data](https://www.cxtoday.com/security-privacy-compliance/openai-wants-enterprises-to-trust-its-frontier-models-with-sensitive-customer-data/) _2026-08-20 · Nicole Willing · CX Today_ OpenAI is previewing Private Safety Processing for its frontier large language models (LLMs) in a move to give enterprise customers more control over how their data is handled while allowing it to monitor for potentially risky activity. Private Safety Processing allows the AI model developer to support Zero Data Retention (ZDR), whereby a service provider \[…\] ## [What AI Needs to Actually Be Useful in a Contact Center](https://www.cxtoday.com/crm/what-ai-needs-to-actually-be-useful-in-a-contact-center-vonage-cs-0227/) _2026-08-20 · Rob Wilkinson · CX Today_ Contact center AI is only as useful as the environment it works inside. That may sound obvious, but it is where many AI projects start to fail. Leaders invest in new capabilities, run pilots, and expect smarter outcomes, while agents still work across fragmented desktops, incomplete CRM records, and workflows that rely on manual judgment \[…\] ## [Your 24/7 AI Media Buyer (Sponsored)](https://crawlproof.com/a/mPn9sblxoyeQ) _2026-08-20 · **Sponsored**_ Finds placement, geo, and funnel leaks and proposes fixes you approve ## [IntouchCX Digital CX Says AI Roleplay Lifted CSAT by 7%. Should Companies Be Investing in Superpunch?](https://www.cxtoday.com/contact-center/intouchcx-digital-cx-ai-roleplay/) _2026-08-20 · Rebekah Carter · CX Today_ IntouchCX says Superpunch Roleplay improved first-month CSAT by 7%, raised QA scores by 4%, and helped agents reach AHT targets by week 11, and a 2026 AI Excellence Award adds independent recognition to the story, but the public case still leaves out cohort sizes, baseline scores, and program costs buyers would need for a firm \[…\] ## [How AI Can Help Small Retailers Improve Sales This Summer](https://www.cxtoday.com/customer-analytics-intelligence/ai-small-retailers-improve-summer-sales/) _2026-08-20 · Francesca Roche · CX Today_ Independent retailers are under growing pressure as cost-conscious consumers weigh up where to spend, online competitors compete on price, and a single poor experience can discourage customers from returning. With discretionary spending often shifting towards travel, hospitality and leisure during summer, high-street businesses have even less room for operational mistakes that damage satisfaction… ## [Is Microsoft’s AI Workforce Forecasting Enough for Contact Centers?](https://www.cxtoday.com/workforce-engagement-management/microsoft-ai-workforce-forecasting-contact-centers/) _2026-08-19 · Rhys Fisher · CX Today_ Microsoft is aiming to turn workforce engagement management into something more ambitious than a scheduling tool. With new WEM capabilities for Dynamics 365 Contact Center and Customer Service, the tech giant is asking contact center leaders to plan for human and AI agents in the same operational model. In practice, that means forecasting customer demand, \[…\] ## [Why Workforce Experience Is Now a Data Protection Issue For Enterprises](https://www.cxtoday.com/security-privacy-compliance/why-workforce-experience-is-now-a-data-protection-issue-for-enterprises/) _2026-08-19 · Nicole Willing · CX Today_ The rise of AI tools has inadvertently turned employee experience into a security issue when it comes to protecting customer data. The applications employees use to solve everyday problems are data processing environments as much as they are productivity applications. Every interaction with AI, whether a prompt, uploaded file, pasted transcript, spreadsheet extract, customer record, \[…\] ## [What Wunderkind and Cordial’s New Partnership Means for Cross-Channel Personalization](https://www.cxtoday.com/marketing-sales-technology/wunderkind-cordial-partnership-cross-channel-personalization/) _2026-08-19 · Sean Nolan · CX Today_ Most potential customers leave without ever becoming a name in a database. They browse, maybe add something to a cart, compare a few prices, and disappear, and most brands have no way to bring them back into a personalized conversation once they’re gone. The new partnership between Wunderkind and Cordial aims to close that gap. \[…\] ## [Salesforce Expands Headless 360 to Enable Agentic CX](https://www.cxtoday.com/crm/salesforce-headless-360-expansion-agentic-cx/) _2026-08-19 · Francesca Roche · CX Today_ Salesforce has today expanded Headless 360 with an MCP-based architecture that lets AI agents discover and act on existing capabilities across enterprise workflows. The move takes headless CRM beyond making Salesforce functionality available outside its interface, giving agents access to customer data, business logic, and governed actions at runtime. CX leaders must now consider whether their \[…\] ## [Running TikTok campaigns with impact — missed opportunities that make all the difference](https://blog.hubspot.com/marketing/running-tiktok-campaigns-with-impact) _2026-08-18 · Brianne Garrett · Marketing_ Before Invisalign ever captured a lead on TikTok, it generated pre-qualified interest with a Smile Quiz built right into the ad. The payoff: nearly a third more people finished the form , at a lower cost per lead. The campaign aimed and succeeded at going far beyond the vanity KPI of “people liked it.” It created an actual pipeline. ## [CRM for insurance companies: What it does and why it matters](https://blog.hubspot.com/marketing/crm-for-insurance-companies) _2026-08-17 · Mandy Bray · Marketing_ Insurance is a business built on relationships, but agents can’t manage all their contacts and communications alone. A CRM for insurance companies helps agencies to manage customer relationships across the policy lifecycle, including follow-up, nurturing, customer service, and renewals. ## [Pardot alternatives: What B2B marketers are choosing now](https://blog.hubspot.com/marketing/pardot-alternatives) _2026-08-14 · Kayla Schilthuis-Ihrig · Marketing_ Seventy percent of marketers believe the marketing industry has changed more in the past three years than in the past 50 . That means that marketing automation platforms need to change, too. Pardot is a longtime fixture of the B2B landscape, but the lack of development has left many businesses looking for alternatives. ## [HubSpot AEO vs. Profound: Features, pricing, and use cases](https://blog.hubspot.com/marketing/hubspot-vs-profound) _2026-08-13 · HubSpot Staff · Marketing_ HubSpot AEO vs. Profound is a comparison between two answer engine optimization tools that take different approaches to AI search visibility. HubSpot AEO tracks how a brand appears in AI-generated answers and connects those insights directly to content creation and campaign execution inside the HubSpot ecosystem. ## [Ahrefs Brand Radar alternatives for marketing teams](https://blog.hubspot.com/marketing/ahrefs-brand-radar-alternatives) _2026-08-13 · Anna Rubkiewicz · Marketing_ G2’s 2026 Answer Economy research found that 51% of B2B software buyers start their research with an AI chatbot more often than Google. That shift means marketing teams need to track not only traditional search performance but also how AI assistants and answer engines mention, cite, and recommend brands. ## [Scrunch AI alternatives compared: Features, pricing, and fit \[2026\]](https://blog.hubspot.com/marketing/scrunch-alternatives) _2026-08-13 · Cassie Wilson Clark · Marketing_ If you’re comparing Scrunch alternatives, start by separating monitoring from execution. Monitoring tools show how brands appear in AI-generated answers. Optimization tools add recommendations, content briefs, or workflows that help teams act on those findings. ## [Top B2B SEO tools that actually grow your pipeline in 2026](https://blog.hubspot.com/marketing/b2b-seo-tools) _2026-08-12 · Zoe Ashbridge · Marketing_ The bar for B2B SEO tools has shifted. SEO strategy is no longer just about ranking on page one, because buyers are increasingly discovering vendors through AI-generated answers . A strong Google ranking still matters, but so does visibility in AI search, and B2B teams need traffic that’s actually likely to convert. ## [AI search visibility ROI: How to measure what matters (& ignore what doesn’t)](https://blog.hubspot.com/marketing/ai-search-visibility-roi) _2026-08-12 · rsukhraj@hubspot.com (Ramona Sukhraj) · Marketing_ As long as there has been commerce, there have been questions. First, those questions were only for salespeople. Then, it was search engines. Now, AI has been thrown into the mix. But how do you know if your AI search efforts are even working? ## [AI search performance KPIs every marketer should track](https://blog.hubspot.com/marketing/ai-search-kpis) _2026-08-11 · rsukhraj@hubspot.com (Ramona Sukhraj) · Marketing_ As long as I’ve been in marketing, people have warned against focusing on “ vanity metrics ,” or those flashy, high numbers that don’t translate to real results or profit. Fast forward a decade, I never expected traffic and search rank to be part of that conversation. ## [The simple way to make your marketing claims 42.9% more believable](https://blog.hubspot.com/marketing/marketing-claims-psychology) _2026-08-10 · Phill Agnew · Marketing_ A few weeks back, I stumbled across a Reddit post that talked about the first measurement ever taken of Mount Everest. Rather than listing the exact measurement of 29,000 feet, the British Royal Geographical Society declared Mount Everest’s elevation to be 29,002 feet. It’s one of those facts that seems fake, but there’s good evidence that it’s true. ## [What is enterprise marketing automation? Features, platforms, and best practices](https://blog.hubspot.com/marketing/enterprise-marketing-automation) _2026-08-07 · HubSpot Staff · Marketing_ Enterprise marketing automation is how large organizations scale personalized marketing across multiple teams and channels without disrupting their data or workflow. If you’re evaluating platforms or trying to modernize a fragmented stack, this guide covers everything you need to make a confident decision. ## [HubSpot AEO vs. Scrunch: Which tool fits your workflow?](https://blog.hubspot.com/marketing/hubspot-vs-scrunch) _2026-08-06 · HubSpot Staff · Marketing_ If you’re evaluating answer engine optimization tools, here’s the short version: HubSpot AEO is an insight-to-execution platform that connects AI visibility data directly to your CRM and content workflows. Scrunch is a focused monitoring and benchmarking tool that excels at multi-engine tracking and competitive share-of-voice analysis. ## [HubSpot AEO vs. Ahrefs Brand Radar: Features compared \[2026\]](https://blog.hubspot.com/marketing/hubspot-vs-ahrefs-aeo) _2026-08-06 · HubSpot Staff · Marketing_ As more buyers skip search entirely and go straight to ChatGPT, Gemini, or Perplexity for recommendations, marketers are realizing they need a new kind of tool — one that shows them how their brand appears in AI answers and what to do about it. That’s what both HubSpot AEO and Ahrefs Brand Radar are built for. But they take meaningfully different approaches, and the right choice depends almost… ## [CRM deployment: A step-by-step process for growing teams](https://blog.hubspot.com/marketing/crm-deployment) _2026-08-06 · HubSpot Staff · Marketing_ There’s an irony at the heart of most failed CRM rollouts: the technology almost never lets you down. The deployment does. More than 60% of CRM failures trace back to people and process challenges, not the software, and most of those failures are preventable with the right plan.