Private Equity Turns Creator Content Libraries Into Cash-Generating Annuities

A video published three years ago on YouTube can still be earning money today. Nobody had to make it again. No customer had to be reacquired. The production cost was paid years ago, but the cash flow continues. That makes old video libraries look a lot like annuities, and financial buyers are starting to take The post Private Equity Turns Creator Content Libraries Into Cash-Generating Annuities…