Vanessa Liell And Darren Discuss How Marketing And Corporate Comms Must Collaborate In A Digital Age

Vanessa Liell. Partner at boutique corporate advisory, Orizontas, discusses why bridging this divide between marketing and corporate communications is a critical leadership issue. Historically, marketing and corporate affairs were separated for sensible reasons. Marketing focused on reach and commercial outcomes, while corporate affairs managed risk, reputation, and stakeholder relationships. But…