# creative team (blogs) — RSS Amplifier Recent posts from the 1 feeds in the RSS Amplifier directory that cover creative team. Page: Feed: --- ## [Brands finally remembered Gen X exists. We noticed.](https://killingdarlings.substack.com/p/brands-finally-remembered-gen-x-exists) _2026-08-13 · Kristin Woodward · Killing Darlings_ Esprit, Swatch, Madonna, and the generation brands keep ignoring. ## [Big brands spend millions trying to sound like themselves. You can do it for free.](https://killingdarlings.substack.com/p/big-brands-spend-millions-trying) _2026-08-06 · Kristin Woodward · Killing Darlings_ The advantage is already yours. Here's how to use it. ## [RIP great campaign.](https://killingdarlings.substack.com/p/rip-great-campaign) _2026-07-30 · Kristin Woodward · Killing Darlings_ A eulogy for the ideas who gave their all and still got forgotten ## [Let’s talk about the Coca-Cola rebrand.](https://killingdarlings.substack.com/p/lets-talk-about-the-coca-cola-rebrand) _2026-07-23 · Kristin Woodward · Killing Darlings_ Craft vs. scale, Marlborogate and the question every iconic brand eventually has to answer ## [Three brands nailing it in a summer that’s had everything](https://killingdarlings.substack.com/p/three-brands-nailing-it-in-a-summer) _2026-07-16 · Kristin Woodward · Killing Darlings_ What we can learn from a wedding, a sofa on a tennis court, and four trucks with really good timing. ## [Good intentions don't make good brand strategy.](https://killingdarlings.substack.com/p/good-intentions-dont-make-good-brand) _2026-07-10 · Kristin Woodward · Killing Darlings_ What happens when helping your customer becomes about helping yourself. ## [America is a brand in crisis.](https://killingdarlings.substack.com/p/america-is-a-brand-in-crisis) _2026-07-02 · Kristin Woodward · Killing Darlings_ Spoiler alert: The product is still worth believing in. ## [Brands winning the World Cup aren’t shouting, they’re showing up.](https://killingdarlings.substack.com/p/brands-winning-the-world-cup-arent) _2026-06-25 · Kristin Woodward · Killing Darlings_ Three campaigns getting it so right — and what they understand about this cultural moment ## [90 minutes. A tiny island nation. The whole world on its feet.](https://killingdarlings.substack.com/p/90-minutes-a-tiny-island-nation-the) _2026-06-18 · Kristin Woodward · Killing Darlings_ The World Cup does in 90 minutes what most brands can't do in a decade. ## [Crypto Payments, No Custody (Sponsored)](https://crawlproof.com/a/F7NH2DqrCzTq) _2026-06-18 · **Sponsored**_ Send crypto to merchant wallets via API with real-time updates and automatic fees. ## [Prizes are for pigs and pies.](https://killingdarlings.substack.com/p/prizes-are-for-pigs-and-pies) _2026-06-11 · Kristin Woodward · Killing Darlings_ The ambivalence I’ve always felt about creative awards — and why I'm getting on a plane to (hopefully) accept one anyway.